We are about relationships

Relationships with our clients, relationships with our communities, relationships with our market partners. These relationship allow us to offer a full suite of products and services to our clients, clients that in the past, may have felt limited by their insurance options. Our relationships allow us to support our communities in ways that help them thrive and not just survive.

Our team members are proud to know so many of our clients on a personal level because they live in the communities where they work. They strive to be build trust and respect with each and every client. Why? Because we only do business with people and businesses that we trust and respect, so we know that you expect the same.

We are professionals in an industry that can often seem complicated. Our job is to make it simple and make it easy.

Our History

The core Long Lake Insurance business was established in 1996 and in 2019 Long Lake Insurance Partnership was created through a merger between Strasbourg Agencies, owned and operated by Scott Frizzell, and Long Lake Insurance owned by Athabasca Basin Developments LP and PIC Investment Group Inc. (together through APIC Insurance Partnership, “APIC”). Long Lake Insurance currently operates within many communities across Saskatchewan and has become a full-service customer orientated insurance brokerage offering insurance solutions for agriculture, home, auto, life, and business.

We are a Saskatchewan owned and operated, growing organization and believe strongly that, regardless of where you live, or the size of your community, you should have access to a broad selection of insurance options, with competitive prices and professional service.

Core Values


We believe in treating people with kindness and respect.

Peace of mind

We are committed to providing peace of mind and security.

We make a difference

As individuals and a collective we make a difference.


We empower each other to learn and grow.


Working as a team we are stronger.

Karen Moore

Director of Provincial Services

What People Say about Long Lake Insurance

SaskAbilities is pleased to be working with Long Lake Insurance for our commercial insurance and brokerage needs.  Janice Campbell, Senior Commercial Account Executive, consistently advocates for SaskAbilities and has earned our trust as a competent, professional, and caring insurance broker. Janice is responsive to our needs and has taken a personal interest in SaskAbilities programs and services. Thank you, Janice, and thank you Long Lake Insurance – we are grateful for your support!

Jason L’Heureux

What People Say about Long Lake Insurance

Long Lake Insurance is an excellent team. We have done business with several of their offices on both sides of the lake over the past 23 years. In that time period we have had nothing but positive experiences, especially during stressful times when we’ve needed to use our policies. I’ve called at closing time to get our policy number and Joanne helped me out long after her workday should have ended. When we had questions about wealth management Scott Frizzell facilitated a meeting with Long Lake Insurance’s Financial Advisors to answer all our questions, with no strings attached. We are treated as valued customers, which is why we continue to purchase our home and auto insurance from them; even though we live three hours from the nearest brick and mortar office.

Lorraine Boyd

CFO, Boyd Excavating Ltd.

What People Say about Long Lake Insurance

We have dealt with Janice Campbell for many years – she consistently goes above & beyond to meet all of our insurance requirements on a timely basis and keeping it cost effective for our business. We are so happy to have and her team at Long Lake Insurance on board!
Dedication & Committment

Our Team is Dedicated to Helping You

Long Lake Insurance understands the rural prairie provinces because we have lived there or are currently living there and as such we are committed to offering insurance solutions that provide peace of mind and security to our friends and neighbours. Whether you live near or far, or if we are serving you in person or through technology, you can expect that our team will treat you with professionalism and respect in every encounter. Our team is continually learning and growing because we know you expect and deserve the best advise. Your family, possessions and business are very important to you, so they are important to us. Thank you for trusting Long Lake Insurance with your most valuable assets.

Meet Our Team

Claims Made Easy!

We can explain the claims process, and help you through the steps. Long Lake Insurance is here to help.

Learn more